Introducing Epicor Commerce 2026 1

Distributors, manufacturers, and wholesalers choose BigCommerce when they need a platform that handles the complexity of real business buying — without a six-month implementation. Together, these results highlight how BigCommerce combines flexible architecture, robust B2B functionality, and seamless integrations to deliver measurable business impact. A good ecommerce solution should empower support teams with access to customer data, past orders, and real-time system insights. Trust starts with delivering a seamless, transparent, and consistent user experience. Many businesses use them alongside their branded ecommerce websites to expand reach and grow online sales.

Updated with details on the wew features for app advertisers. Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.

Use AI to deliver advertising, creative, and web experiences aligned to buying stage, account activity, and engagement signals across the channels your buyers use. An aim of B2B2C is to "create a mutually beneficial relationship between suppliers of goods and services and online retailers". Through the website, the company can promote its products vigorously, more efficiently, and more comprehensively, enriching transactions by helping customers better understand their products. A vertical B2B website can be similar to the enterprise's online store. Apollo provides the all-in-one platform to prospect, engage, and close deals faster. The B2B sales process is a structured framework for moving prospects from awareness to closed-won.

The shift to digital B2B buying experiences doesn’t mean that enterprises can disappear after the sale. Effective self-serve experiences put the buyer in control and could include features like on-demand demos, free trials and the ability to place orders with a credit card. Focus on SEO to ensure your brand is easy to find in those high-intent online searches. Beyond optimizing your website, create content that educates, informs and builds trust among potential customers. On the administrative side, be sure to provide order tracking, instant invoices and flexible payment options to make it easier for B2B customers to manage their purchases.

Once you understand the interest, build or adjust your personas to reflect who the business buyers are and what motivates them. These intentions help you group potential customers by business goals and set the stage for accurate B2B customer journey maps. Anchor your buyer journey map to these personas, and every interaction across each buying touchpoint will become more effective and likely to influence revenue. Coordinate closely between sales, marketing, and customer success to ensure the message and value story remain consistent, regardless of who the customer speaks with. At this stage, the B2B buying committee is ready to choose and wants to make sure they can confidently make the final call. If customers find your content useful, they are more likely to include you in their shortlist when they reach the consideration or validation stage.

The best way to support buyers is to create content that contains relevant and valuable information. Your goal is to create awareness and position yourself as helpful to potential leads, not make a hard sell. At this stage, the typical B2B buyer knows that something is not working and is trying to figure out the scope of the problem.

Leverage third-party apps for advanced B2B features.

Get ready-to-buy prospects actively looking for your solution. See what technology they use, and use that as a starting point in your conversation. Enrich your CRM, automate your prospecting, and access verified company and contact data instantly — all through a simple, secure API. Advertising becomes more effective when teams can prioritize the right accounts, deliver more relevant experiences, and measure what’s actually driving results. Demandbase Ads is built for complex B2B buying journeys, helping teams prioritize the right accounts, coordinate engagement across channels, and connect advertising to pipeline outcomes. When advertising is aligned to account activity, your team reaches the right buyers, delivers more relevant experiences, and drives measurable business impact.

The key to successfully attracting high-quality accounts is to personalize content to those accounts. Check out this post to learn more about choosing the right AMB accounts. Once you‘ve selected your team and aligned on the approach, it’s time for your company to target the correct accounts and personas. They'll also work to manage and close business deals with each account’s buying committee.

An ABM strategy can be particularly helpful for B2B companies that are looking to build long-term relationships with key accounts. Depending on the size of the company you’re selling to, there may be an entire group of people who all give input on the final buying decision. In 2019, B2b buying experience the company began testing an ABM approach with a small group of accounts. BlueYonder is a supply chain management company that helps businesses optimize their supplier activities.

• Consider when a manufacturing company outgrows its CRM.
• For example, you can use a free landing page builder to create landing pages for each target account.
• Designed for manufacturers, distributors, and wholesalers, B2B Edition combines powerful native features with the flexibility to adapt to your business.
• Have a single platform that allows buyers to create company profiles and invite stakeholders to contribute, without investing thousands into two separate online storefronts to differentiate B2B and B2C sales.

Creating an ideal customer profile for the accounts your company wants to target is key to answering this question and creating an ABM framework. This is instead of trying to close deals with less-qualified leads who may not be the best fit for your company in the long run. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience. Whether streamlining complex sales processes or expanding into new markets, B2B Edition empowers brands to scale smarter and grow faster.

Sales teams should identify all decision-makers early, understand their individual priorities, and create alignment through structured frameworks. Gartner research shows B2B buyers spend 27% of purchase time researching independently online, 75% prefer a rep-free experience, and 77% describe their most recent purchase as complex or difficult. When it comes to large purchases in B2B markets, most buyers follow an arbitrary multi-stage process that requires patience from sales teams. More specifically, it’s organizations that create enablement content geared toward every B2B buying stage that tend to win more often.

Use Sidekick to build custom apps, analyze SKUs by territory, and answer complex questions about B2B performance. Keep your B2B store ahead of buyer expectations with 100+ features and improvements shipped across the platform every 6 months. Your business buyers get modern self-serve, and you get all the B2B features you need. The B2BEA newsletter brings you concise, practitioner-focused insights on platform trends, customer adoption, team structure, and executive strategy. Everything you need to know about B2B eCommerce software, benefits, features, examples and more. Watch the replay and gain product data insights and advice from Troels Christensen at the multi-brand…

You’ll likely find gaps (e.g., lots of top-of-funnel blog posts but no decision-stage material). Since you probably already have existing content, audit it and tag each asset to a journey stage. Certain aspects still might not be clear, so it’s a good idea to reverse-engineer closed-won deals in your CRM. That’ll reveal the real value your product delivers (which is often different from what you market) and what onboarding friction they experienced. Mapping the B2B buyer journey means breaking down how prospects actually experience your brand, from the first moment of awareness to becoming a customer (and beyond). You can’t improve the buyer journey if you don’t understand it.